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 Fashion is one investment that not only elevates your look but also crowns you with a reputable status. But this doesn’t happen with every clothing or accessory unless of course, it’s from any of the top luxury fashion brands in the world.

You must have heard of these brands. 

They’ve so outlived their founders that their names have become household names. 

Gold Omega watch

For example, musicians have sung about them. The film industry don their products as part of costumes on set. Elites wear them to conferences and shows. While copycats in the fashion industry make counterfeits for those who can’t afford these luxury fashion brands. 

But what exactly are these luxury fashion brands?

Let’s find out.

What is Luxury in Fashion?

DJ Khaled and family wearing luxury fashion outfits

Luxury is a lifestyle, a feeling, and a mindset. In fashion, it isn’t particularly about the product itself. It involves other factors which the brand usually sells to its customers to boost its perception.

THAT Agency listed six qualities that make up a luxury fashion brand. Let’s look at them to further understand what makes a luxury brand.

Product Quality

smiling lady in a luxury fashion wear

Luxury products are usually made of high-quality materials with high-quality craftsmanship. 

The manufacturers pay full attention to details to ensure that their products have no mistakes that will mar their name.

This is what sets a luxury brand apart from other fashion brands. If the material isn’t of high grade and the craftsmanship isn’t professional, customers would perceive the brand to be anything but luxury.

Design Aesthetics

a model wearing a luxury fashion piece

When you wear a luxury designer label, you feel different. In fact, everyone will regard you with respect because you’ll be classy, unique, and exude sophistication. 

From the design alone, you’d recognize that the brand is luxury and accord it its respect.

Price

model in an Emperio Armani outfit

Everybody knows how expensive these brands are. It’s not overpriced, neither is it exorbitant.

The ideal customers of these brands know this and that is why they gladly spend to buy them.

The price sets them apart from other fashion labels so those it isn’t designed for wouldn’t bother to come close or haggle.

Meaning

a model striking a pose in a luxury fashion outfit

Despite all the characteristics of a luxury fashion brand, it all comes down to one thing — perception.

If the customers of a designer label don’t perceive the meaning the brand is trying to pass, it won’t be positioned as luxury.

Just as how iPhone users have keyed into the tech brand’s meaning of uniqueness, class and luxury, fashion enthusiasts have to find a meaning they can’t find elsewhere in a luxury brand.

Service

a pink bag by Versace

Just as luxury products are of high quality, their services too are high-quality.

They don’t wait until there’s a problem before they reach out to customers. These brands understand and maintain customer relations.

People spend a fortune to patronise these brands. And in return, they expect these brands to treat them as elites that they are.

It is from this high quality service that brand loyalty stems.

Rarity

a wristwatch by Tom Ford

Luxury items aren’t common despite the fact that there are almost always counterfeits cloning them in the mainstream market. And this is something else that sets them apart.

It’s difficult to own a luxury product. Your money and class has to speak for you. Besides that, they aren’t produced in large numbers like fast fashion brands.

Luxury products are scarce and exclusive. That’s one of the things that make them luxurious.

In addition, since the value of luxury fashion increases as a direct function of their price, they are regarded as Veblen goods

Customers perceive their exclusivity as some status conferral. Hence, the greater the price, the greater the status.

Top Luxury Fashion Brands in the World

1. Gucci

lady wearing Gucci outfit with a bag

Gucci is one designer label that has been in existence since 1921. It was founded by Guccio Gucci in Florence, Tuscany in Italy.

man and woman wearing Gucci clothes with bags

The brand’s products include ready-to-wear, handbags, footwear, accessories, makeup, fragrances, and home decoration.

2. Louis Vuitton

2 ladies wearing Louis Vuitton clothes and bags

Louis Vuitton is an eponymous French fashion house founded in 1854 by Louis Vuitton. You can easily recognize this label by it’s monogram LV.

a model wearing Louis Vuitton dress on the runway

The label produces ready-to-wear, luxury trunks, leather goods, shoes, watches, jewelry, accessories, sunglasses and books. 

3. Rolex

2 Rolex wristwatches

Founded in 1905 by Hans Wilsdorf and Alfred Davis in London, Rolex is a luxury watch brand based in Geneva, Switzerland.

a Rolex wristwatch

Its initial name was Wilsdorf and Davis but it later became Rolex in 1908.

This brand is known for its luxury timepieces.

4. Burberry

man in a Burberry outfit

Burberry is known for its signature checkered prints. It’s a British luxury fashion house founded in 1856 by Thomas Burberry.

a Burberry model

The brand manufactures ready-to-wear, leather goods, footwear, fashion accessories, fragrances, eyewear, and cosmetics.

5. Chanel

a model in Chanel outfit

Chanel is a French designer label that deals in high-end womenswear, ready-to-wear, luxury goods, cosmetics, jewelry, perfume, eyewear, and other accessories.

Chanel perfume

It was founded in 1910 by couturière Gabrielle “Coco” Chanel.

6.  Dior

models wearing Dior on the runway

Dior is an eponymous French luxury label founded in 1946 by Christian Dior. 

a model wearing Dior outfit with hat and backpack

It is now controlled by Bernard Arnault who also heads the luxury fashion group LVMH.

The brand produces clothing, accessories, perfumes, spirit, watches, wines, and cosmetics.

7. Hermès

man in an Hermes outfit

Hermès produces leather goods, watches, lifestyle accessories, home furnishings, perfumes, jewelry, and ready-to-wear.

black man wearing Hermes clothes

It was founded in 1837 by Thierry Hermès.

8. Tiffany & Co

lady in a caring wearing Tiffany and Co.'s jewelry

Charles Lewis Tiffany and John B. Young founded this luxury jewelry brand in 1837.

Tiffany and Co. diamond rings

The brand sells jewelry, stationery, sterling silver, china, crystal, fragrances, water bottles, personal accessories, watches, and leather goods.

9. Prada

Actress in a white Prada dress

Prada was founded in 1913 by Mario Prada.

man wearing Prada cap and shades

It is an Italian luxury brand that produces leather handbags, ready-to-wear, travel accessories, shoes, watches, wines, perfumes and other accessories.

10. Nike

3 Manchester United players wearing their jersey by Nike

Nike is an American fashion brand that designs and produces athletic footwear, clothing, equipment, and accessories.

athlete carrying Nike boots

It was founded in 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports. However, in 1971, it became Nike.

Other luxury fashion houses include:

  1. Versace
  2. Balenciaga
  3. Valentino
  4. Adidas
  5. Cartier 
  6. Armani
  7. Dolce & Gabbana
  8. Yves Saint Laurent
  9. Fendi
  10. Givenchy
  11. Tom Ford
  12. Ralph Lauren
  13. Bvlgari
  14. Armani
  15. Omega, etc.

The status conferral and sense of timelessness that comes with wearing luxury fashion cannot be explained. And while you salivate over these brands, you should also respect their consistency in delivering optimum value and class for many years now.

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Victoria B. Willie

Writing has always been a part of me. From writing stories as a young child to studying Communication Arts in the university, it has always been more than a medium of expression to me. And then one day, I found myself toeing the path of an entrepreneur and becoming a fashion enthusiast. This made me develop an interest in content marketing and copywriting. That aside, when I'm not writing copy or SEO content, I'm designing statement pieces for my fashion brand, Ria Kosher, crushing on Lucious Lyon, and writing wild stories that always come with a twist.

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