Fashion is one investment that not only elevates your look but also crowns you with a reputable status. But this doesn’t happen with every clothing or accessory unless of course, it’s from any of the top luxury fashion brands in the world.
You must have heard of these brands.
They’ve so outlived their founders that their names have become household names.
For example, musicians have sung about them. The film industry don their products as part of costumes on set. Elites wear them to conferences and shows. While copycats in the fashion industry make counterfeits for those who can’t afford these luxury fashion brands.
But what exactly are these luxury fashion brands?
Let’s find out.
What is Luxury in Fashion?
Luxury is a lifestyle, a feeling, and a mindset. In fashion, it isn’t particularly about the product itself. It involves other factors which the brand usually sells to its customers to boost its perception.
THAT Agency listed six qualities that make up a luxury fashion brand. Let’s look at them to further understand what makes a luxury brand.
Luxury products are usually made of high-quality materials with high-quality craftsmanship.
The manufacturers pay full attention to details to ensure that their products have no mistakes that will mar their name.
This is what sets a luxury brand apart from other fashion brands. If the material isn’t of high grade and the craftsmanship isn’t professional, customers would perceive the brand to be anything but luxury.
When you wear a luxury designer label, you feel different. In fact, everyone will regard you with respect because you’ll be classy, unique, and exude sophistication.
From the design alone, you’d recognize that the brand is luxury and accord it its respect.
Everybody knows how expensive these brands are. It’s not overpriced, neither is it exorbitant.
The ideal customers of these brands know this and that is why they gladly spend to buy them.
The price sets them apart from other fashion labels so those it isn’t designed for wouldn’t bother to come close or haggle.
Despite all the characteristics of a luxury fashion brand, it all comes down to one thing — perception.
If the customers of a designer label don’t perceive the meaning the brand is trying to pass, it won’t be positioned as luxury.
Just as how iPhone users have keyed into the tech brand’s meaning of uniqueness, class and luxury, fashion enthusiasts have to find a meaning they can’t find elsewhere in a luxury brand.
Just as luxury products are of high quality, their services too are high-quality.
They don’t wait until there’s a problem before they reach out to customers. These brands understand and maintain customer relations.
People spend a fortune to patronise these brands. And in return, they expect these brands to treat them as elites that they are.
It is from this high quality service that brand loyalty stems.
Luxury items aren’t common despite the fact that there are almost always counterfeits cloning them in the mainstream market. And this is something else that sets them apart.
It’s difficult to own a luxury product. Your money and class has to speak for you. Besides that, they aren’t produced in large numbers like fast fashion brands.
Luxury products are scarce and exclusive. That’s one of the things that make them luxurious.
In addition, since the value of luxury fashion increases as a direct function of their price, they are regarded as Veblen goods.
Customers perceive their exclusivity as some status conferral. Hence, the greater the price, the greater the status.
Top Luxury Fashion Brands in the World
Gucci is one designer label that has been in existence since 1921. It was founded by Guccio Gucci in Florence, Tuscany in Italy.
The brand’s products include ready-to-wear, handbags, footwear, accessories, makeup, fragrances, and home decoration.
Louis Vuitton is an eponymous French fashion house founded in 1854 by Louis Vuitton. You can easily recognize this label by it’s monogram LV.
The label produces ready-to-wear, luxury trunks, leather goods, shoes, watches, jewelry, accessories, sunglasses and books.
Founded in 1905 by Hans Wilsdorf and Alfred Davis in London, Rolex is a luxury watch brand based in Geneva, Switzerland.
Its initial name was Wilsdorf and Davis but it later became Rolex in 1908.
This brand is known for its luxury timepieces.
Burberry is known for its signature checkered prints. It’s a British luxury fashion house founded in 1856 by Thomas Burberry.
The brand manufactures ready-to-wear, leather goods, footwear, fashion accessories, fragrances, eyewear, and cosmetics.
Chanel is a French designer label that deals in high-end womenswear, ready-to-wear, luxury goods, cosmetics, jewelry, perfume, eyewear, and other accessories.
It was founded in 1910 by couturière Gabrielle “Coco” Chanel.
Dior is an eponymous French luxury label founded in 1946 by Christian Dior.
It is now controlled by Bernard Arnault who also heads the luxury fashion group LVMH.
The brand produces clothing, accessories, perfumes, spirit, watches, wines, and cosmetics.
Hermès produces leather goods, watches, lifestyle accessories, home furnishings, perfumes, jewelry, and ready-to-wear.
It was founded in 1837 by Thierry Hermès.
8. Tiffany & Co
Charles Lewis Tiffany and John B. Young founded this luxury jewelry brand in 1837.
The brand sells jewelry, stationery, sterling silver, china, crystal, fragrances, water bottles, personal accessories, watches, and leather goods.
Prada was founded in 1913 by Mario Prada.
It is an Italian luxury brand that produces leather handbags, ready-to-wear, travel accessories, shoes, watches, wines, perfumes and other accessories.
Nike is an American fashion brand that designs and produces athletic footwear, clothing, equipment, and accessories.
It was founded in 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports. However, in 1971, it became Nike.
Other luxury fashion houses include:
- Dolce & Gabbana
- Yves Saint Laurent
- Tom Ford
- Ralph Lauren
- Omega, etc.
The status conferral and sense of timelessness that comes with wearing luxury fashion cannot be explained. And while you salivate over these brands, you should also respect their consistency in delivering optimum value and class for many years now.