Katch Fashion Brand Launches New Collection Dedicated to Motherhood

Nigerian fashion brand, Katch, has released its AW’22 collection titled “With Love – an ode to the beauty, sacrifice, and joy of motherhood”. 

The collection features nine pieces. Through them, the designer, Onyeka Aniagwu, wishes that the mystical relationship he and his mother and share(d) translates through the clothes to the people who wear them.

In his words:

“Definitely, my mommy is the legitimate matriarch behind all my aesthetic sensibilities. I find the best compliment I’ve ever received is that I’m anything like her. She was everything -nurturing and selfless, fiercely protective, hardworking and comforting. My fascination and curiosity for her taste and strength, her will and skills started much earlier; day by day, growing at her side.

I learned so much from just watching and assisting her. From her devotion to family and work, to her respect and attachment to nature, and to human relationships and professional goals.

Everyone was made better in her presence — she was a true light in this world. I remember watching her get ready and always wanting her to put on more makeup. I feel I must make up for all the suffering she endured; for the sacrifices she made to let us enjoy growing up, and to always celebrate freedom and live fully.”

Onyeka Aniagwu (Creative Director & Founder, Katch)

Onyeka draws inspiration from his mother’s infinite source of tenderness, love, and passion. He gets inspired by the wholesomeness of family and a healthy dollop of culture culled from the Ubulu-unor people of Delta State, Nigeria.

Each piece is a play on tones such as greens, beige, and brown. The crocheting and cross detailing portray the joys and sacrifice of motherhood. He further uses cotton, crepe, and yarns to depict the perfect alchemy of craftsmanship.

See the lookbook below:

Credits

Photography: @kingandjohnson

Models: Nifemi and Olusola @reivonmodels

Makeup: @p_boyssign_

Styling & Grooming: @tsd_studios

Wordsmith: Aham Bu Onyedikachi

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