Fast-rising women’s wear label, Baseline by Besidone, has unveiled its debut collection tagged, ‘Migwo’.
Baseline by Besidone is a women’s wear brand that serves to meet the need of the woman in bloom. Its debut collection focuses on simple but versatile pieces that blur the line between what can be worn to work, a wedding or any casual event.
According to the creative director, this collection is named MIGWO and Migwo, which is a way of saying ‘hello’ in a native dialect of the Urhobo tribe in the southern part of Nigeria, is the brand’s way of introducing itself to the world.
“The Baseline woman loves simplicity and comfort but still loves to look stylish. She is young at heart, effortless and not afraid to be herself,” says the creative director. “Without following trends, the Baseline Woman wears what suits her stature, her personality and her lifestyle. She is classy yet comfortable, effortless yet confident.”
Pieces from this collection are available for grabs.
Photography/ creative direction: @admartha