Nigerian brand Imad Eduso recently released its SS20 collection for the festive season. According to the creative director, the collection, titled ‘Ebí’ (meaning Family or Guilt in Yoruba)
is a “visual representation of my current journey of being a new mum, using vibrant colors and voluminous detailing to signify the exhilaration, the great responsibilities, the beautiful imbalance that comes with the joys of motherhood”.
In a statement following the release of the collection, she further says:
“Motherhood has been such an evolving journey causing me to question so much about who I am, what I do, if I can do it, who I want to be and what legacy I want to leave behind. It’s been a continuous journey of self rediscovery, as I’ve had to dig deep, unlearning and relearning the things I thought I knew. As these questions plagued my mind constantly together with feeling left behind. Initially this was difficult but finally I can see a glimpse of the rainbow at the end of the tunnel, as I see everything from a new perspective with a sense of wonderment.
I cannot thank my amazing support system enough, God, my husband, family, friends and my Mama’s group!”
READ: Fashion Illustrations by Paul Jr Ogbomo
Photo Credits:
Model: @chika7star
Makeup: @iamdodos
Styling Assistant: @njuare___
Photographer: @kosolonwudinjor
Cinematographer: @manneshotit
Check out the full lookbook below:
READ: Ria Kosher Explores Self-Growth for Its Spring/Summer 2020
