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Imad Eduso Releases SS20 Collection in time for Detty December

Nigerian brand Imad Eduso recently released its SS20 collection for the festive season. According to the creative director, the collection, titled ‘Ebí’ (meaning Family or Guilt in Yoruba)

is a “visual representation of my current journey of being a new mum, using vibrant colors and voluminous detailing to signify the exhilaration, the great responsibilities, the beautiful imbalance that comes with the joys of motherhood”.

In a statement following the release of the collection, she further says:

“Motherhood has been such an evolving journey causing me to question so much about who I am, what I do, if I can do it, who I want to be and what legacy I want to leave behind. It’s been a continuous journey of self rediscovery, as I’ve had to dig deep, unlearning and relearning the things I thought I knew. As these questions plagued my mind constantly together with feeling left behind. Initially this was difficult but finally I can see a glimpse of the rainbow at the end of the tunnel, as I see everything from a new perspective with a sense of wonderment.

I cannot thank my amazing support system enough, God, my husband, family, friends and my Mama’s group!”

READ: Fashion Illustrations by Paul Jr Ogbomo

Photo Credits:

Model: @chika7star

Makeup: @iamdodos

Styling Assistant: @njuare___

Photographer: @kosolonwudinjor

Cinematographer: @manneshotit

Check out the full lookbook below:

READ: Ria Kosher Explores Self-Growth for Its Spring/Summer 2020

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