Tall. Ebony. Svelte. Beautiful and of course, creative, Tolu Bally is one of those fashion designers doing Nigeria proud. This claim doesn’t even need words to corroborate it. Every person she’s styled, from A-list celebrities to regular citizens, are testimonies of the goodwill of the brand, 2207byTBally.
Before she became the creative director of a fashion label, Tolu owned a boutique. Her consistency proves that she isn’t ready to let time move without her pushing more boundaries.
How Tolu Bally Began Her Journey as a Designer
The journey began in earnest for her on November 1, 2016, with the close of her boutique and the birth of her son. This designer cum celebrity stylist owes the birth of her brand to the birth of her son.
According to her, her son’s birth came with the epiphany that she had to leave a legacy behind; one that posterity would be proud to call theirs. And that was how she created her brand, 2207byTBally. The brand name means 22 July, her son’s birthday.
Furthermore, Tolu is a graduate of Psychosocial Studies from the University of East London. She spent her time in the UK pursuing her passion for the business of fashion. This she did by selling clothes from the booth of her car.
On returning to Nigeria, Tolu opened her boutique. Unfortunately, the unstable economy of the country made her close down the boutique.
However, the end of her boutique was the beginning of a new dawn for her. In particular, she no longer was a retailer of fashion items; she became a manufacturer and a brand herself.
2207byTbally as a Brand
2207byTbally is a brand made and sourced in Nigeria. As the creative director, Tolu hasn’t in any way ceased giving it hot to both clients and followers alike.
Moreover, she is one of the brains behind many of the looks that adorn red carpets. From AMVCA to Headies and other events that require making a fashion statement, Tolu Bally has and will never disappoint.
As a womenswear brand, 2207byTBally has beautified women, bringing to the limelight the goddess in them.
Tolu Bally draws inspiration from the diverse cultures, colours, cuts and textures extant in the world. Through this, she creates an African and contemporary fusion, telling her own story with her designs.
In less than four years, she has grown to be one of the most sought after designers and stylists in Nigeria. Celebrities aren’t oblivious of her great deeds. For instance, she has styled many of them such as Toyin Abraham, Toke Makinwa, Ini Edo, Tacha, Linda Osifo, Omotola Jolade Ekehinde, Lilian Esoro, Lilian Afe, Stephanie Coker, etc.
You can’t wear a piece by 2207byTbally and remain the same. This is because you will receive a stylish elevation as piece is designed to not only suit but also glorify your body type.
As a classic yet edgy womenswear label, 2207 is for the everyday woman that wants to look beautiful and classy. It is for the woman who takes pride in her appearance and values her stylistic expression.
Currently, the brand has a huge clientele base that comprises residents in Nigeria, the UK, US, Canada and other European and African countries.
Check out some of the creations of Tolu Bally below: