Top fashion brand, Imaatu, has lifted the veil on their fall/winter collection titled Adire Tuntun.
The collection highlights the indigo-dyed pattern, Adire, which originated in Nigeria. It is the primary drive of the collection.
“Adire Tuntún” which simply means “New Adire” births a dazzling array of ready-to-wear pieces and evening gowns, with striking emerald and shadowy patterns.
The collection pays homage to the African culture and accentuates cross-cultural fashion.
To illustrate this, the designer gave each piece beautiful Nigerian names such as Amaka, Nkem, Arewa, Ijeoma, Enitan and more.