Lingerie, in all its sexy, delicate glory, has been one of the most consistently popular subsets of the fashion industry for decades in a row. With a mesmerizing myriad of different colors, designs, and fabrics now available to consumers at the click of a button, buying quality lingerie has never been more fun.
But just like all types of fashion, the lingerie industry sees plenty of trends come and go throughout the year.
These trends are influenced by a variety of factors, including cultural movements, resource availability, inflation, and, of course, the neverending carousel of clout that we receive from various celebrities and pop-culture icons from around the world.
So, what lingerie trends can we expect to see this year, and which are we leaving in 2023? Let’s find out!
Lingerie Trends To Look Out For 2024: What’s In
Getting in the loop about which lingerie trends are heating up around the globe is a fun and effective way to make sure your wardrobe stays relevant throughout the year. Even though lingerie is typically something that only a few special people get to see, making sure your collection is up to scratch can help you feel confident and beautiful, no matter what you’re wearing on top.
In 2023, we saw a lot of pink (hi, Barbie!), plenty of sheer fabrics, and no short supply of florals in the lingerie department. But in 2024, things are veering into a more dynamic direction. Let’s get down to the nitty-gritty:
Sustainable fabrics and natural colors
First things first: fashion across the world is undergoing a major sustainability makeover, and the lingerie industry is no exception. The use of sustainable lingerie textiles such as bamboo and other vegan materials is becoming an increasingly popular way for people to enjoy feeling sexy without harming the planet.
But what makes 2024 a different year for sustainable lingerie is the fact that designs are becoming more exciting than ever before. In previous years, sustainable undies were almost exclusively reserved for comfy, everyday wear, whereas now, we’ll be seeing all manner of innovative, sexier styles.
Girlhood accessory explosion
Bows, ribbons, flowers, Alice bands…we’ve all seen the girlhood trend explode on social media in recent months, and trend watchers predict that it will only intensify throughout 2024.
We can expect to see lingerie that embodies all things girly and twee, embracing the styles and aesthetics that traditionally women have been patronized for. Think lacy stockings, layered corsets, plenty of bows, and a range of frilly pink accessories for that maximalist look.
Source: https://www.pexels.com/photo/woman-in-white-dress-calling-in-telephone-936111/
Retro, vintage, and nostalgic styles
To bolster the girlhood aesthetic, lingerie trends for 2024 seem to be evolving in a very nostalgic direction. Corsets, once again, are prevailing as essential wardrobe items, as are underwear pieces that take on a sexy 80s, 90s, and early 2000s feel. High-waist panties and boyshorts are part of this aesthetic, so expect to see underwear with a bit more coverage.
Gender neutral lingerie options
Every year, people are moving closer towards accepting all types of gender expression—and the lingerie department is here for it. Gender-neutral lingerie is already seeing huge traction online in 2024, and we can expect that exciting development to continue growing throughout the rest of the year.
Gender neutral cultural icons such as Drag Race’s Violet Chachki and Todrick Hall are just two examples of people who are showing the world that you don’t need to have a biological woman’s body to enjoy great quality lingerie. You can be anyone you want to be, and brands are accommodating this demographic with fantastic energy.
Lingerie Trends To Avoid In 2024: What’s Out
Lingerie trends see just as many ups and downs, and looking into them is worth it if you’re a die-hard underwear fan. 2024 seems to hold a fair amount of practical instinct—hyper-consumerism, awkward shapes, and too much layering are all out for the upcoming year.
Fast fashion brands
There has been a growing resentment towards fast fashion brands for their poor working conditions and low product quality in recent years.
But so far, not quite enough. In 2024, trend watchers are predicting that lingerie brands that refuse to adapt their materials or designs to the changing climate are simply not going to get as much attention as smaller, more socially and eco-friendly brands.
Uncomfortable underwires
Underwire brands saw a brief moment of fame in 2023, but 2024 is all about nostalgia and comfort. Not wearing things that poke into you! These classically shaped bras may be beautiful to look at, but the reality of wearing them under a fitted shirt, cute tee, or tank top is just not enough to justify the pain.
People no longer want to suffer through wearing their lingerie, and there are so many other stunning supportive styles to choose from. Discomfort is definitely out for 2024!
Underwear as outerwear
Throughout the past few years, there’s been a popular trend of people wearing lingerie items as outerwear to add more dimension and allure to their outfits. But in 2024, we’re seeing less interest in this approach to styling and more interest in wearing lingerie the regular way.
Source: https://unsplash.com/photos/person-holding-black-brassiere-strap-9apmHZgTIUQ
Tight straps
When it comes to sexy panties and bras, tight straps have previously been a staple. But looking ahead, we’re seeing much more popularity around lingerie designed to soften and comfort the body rather than treat it like a trussed-up beef Wellington.
More people are working from home than ever before, and the nesting instinct is strong. That means tightly strapped lingerie has got to go. Instead, brands are likely to adapt their designs to meet the natural curves and contours of the body for a more delicate and supportive fit.
The Bottom Line
There’s nothing like investing in a great set of lingerie, but choosing the right set can be challenging when you’ve got a million and one different options to choose from. Fortunately, there’s a solution for all you indecisive underwear fans. Trend-following is a great way to know what’s in and what’s out.
With these demystified lingerie trends, you can find the perfect set for your body while staying in sync with all the latest styles, cuts, and brands. Happy shopping!
